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Active Healthy Strong

Brand development and guidelines for this new Health Promotion Agency brand.

The Health Promotion Agency developed a wide-ranging programme to help promote healthy outcomes across nutrition and physical activity. We developed a name and identity for this programme to help reflect the fun, energetic approaches that can be taken to aim to achieve the desired outcomes.

Designed to engage across New Zealand’s diverse cultural and socio-economic landscape, the Active Healthy Strong brand provides a process-to-outcome message under which a huge range of healthy outcome campaigns can sit.