We’re an independent creative agency based in Wellington.

At our core, we offer strategic and creative expertise. Our extended team of senior marketing and communication partners bring specialist expertise and experience to projects, including media and digital, change leadership and cultural strategy.

We work on projects big and small, with clients big and small – corporates, SMEs, start-ups, and government (AoG Advertising and Design Services Provider). The way we work is flexible, agile, responsive and scalable. It’s designed around you and the diverse and changing needs of your business.

Ramp Founder

Stephen Reid


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Stephen formed Ramp in 2004 after freelancing as an art director. He has over 20 years experience as an advertising, design and direct creative, in the advertising industries in New Zealand and Australia.

Stephen has worked across all disciplines of brand development and communication and offers clients a very diverse range of brand development and communication skills. Able to quickly grasp the big picture, his creative background and strong strategic thinking combine to make him equally comfortable working with clients on the macro and tactical strategy, as he is working on the smallest details of brand communications.

This range of skills lets him see the broader context in which all work sits, knitting together all the elements to ensure clients are gaining the most value possible.

He is passionate about creating outcome focussed, customer-centric brands and communications that make a measurable difference to his clients’ businesses and the way they are able to engage with their audiences.

Meet our regular Rampers – consultants, contributors and collaborators we work with most often

Melanie Federico

Strategy/copy writing

Tim Christie


Angela Vink


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Melanie worked in senior marketing management and communications roles for eight years before becoming a freelance strategist and creative/copywriter, in 2004, working with her own clients and with Stephen as a regular Ramper.

Melanie values ideas and insight and is experienced across all aspects of marketing and communications – marketing and brand strategy, research, product management, advertising and communications, internal communications and relationship marketing. As articulate as she is clever, you’ll also find her writing ads, articles, brochures and websites – a self-confessed word addict and copy nut, she just can’t help herself.

Brand engagement has been a big part of her marketing journey. Melanie led the exciting re-branding of Public Trust, completely changing their ‘walk shorts and cardy-wearing image’, and earning Public Trust a place as a finalist in the New Zealand Marketing Awards.

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As senior design consultant and art director, Tim has been a key part of the Ramp team for over ten years, bringing his fresh thinking and beautiful design to our clients’ projects.

Tim comes with a broad range of design experience from large scale branding development to corporate communications and publication design. As a skilled high-end image retoucher, he also creates and retouches imagery for a lot of our work. He spent six years at Clemenger BBDO designing for many of New Zealand’s strongest brands, has also headed up a boutique design agency as creative director, and received international awards for his brand development and design work.

Tim as been accepted to GRAPHIS international design magazine, has twice been a finalist in AWARD Australia and has been a regular finalist in the New Zealand Design Awards (BEST).

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Angela is an award-winning designer with 17 years experience in her craft and mum to two energetic young boys. Angela has worked with Ramp on a number of different projects from health communications to corporate identity design.

Prior to working as a freelance designer, Angela worked for a number of Wellington design agencies, including Capiche, Clemenger BBDO and DNA Design. Her work experience covers a wide range of design work, printed collateral, digital solutions and campaign communications for corporate and government clients, including ACC and the Ministry of Health.

Angela possesses a highly attuned aesthetic judgement which she puts to work on projects across multi-design mediums including brand and identity systems, print, websites, application interface design, packaging and typography.

Sam Cooke

Digital development


Sam has worked with Ramp (and before that with Stephen) for over 12 years, and has developed a huge range of digital media solutions during that time.

He is the driving force behind thinkbox, a strategic web and multimedia design and development company.

Having built his first website in the late 90’s he has an extensive, and award-winning, industry background, and a wealth of knowledge and experience including e-commerce, e-government, online advertising, media communications, information technology and all manner of web systems. He has strong capabilities in web and multimedia coding and programming, animation, design, strategy, information architecture and project management.

Always looking at new ways of stretching the technology to fit the need (rather than the other way round), Sam helps us find out what’s possible in the digital space. An encyclopaedia of digital knowledge, there’s yet to be a digital question that cannot be answered by a quick chat with Sam.

Cultural Design consultant team

Johnson Witehira

Maori Cultural Design Consultant

Leilani Isara

Pasifika Cultural Design Consultant

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Johnson Witehira is a designer, artist and researcher of Tamahaki (Ngāti Hinekura), Ngā Puhi (Ngai-tū-te-auru) and New Zealand European descent. Witehira completed his Doctorate through Te Pūtahi-aToi, School of Māori Studies at Massey University. In this research Witehira explored how customary Māori carving can provide a cultural and aesthetic platform for contemporary Māori design practice.

Witehira’s work has a strong aesthetic that comes from combining traditional Māori form and pattern with ideas from graphic design and Western arts practice. In his work he looks to develop Māori fashion, typography, product and packaging design. He has also been involved in the development of Māori design education through teaching and developing new Māori-centred design programmes.

Johnson has worked with Ramp since 2013 and was a key provider of cultural design consultancy and design outputs for the New Zealand National Immunisation Programme.

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Leilani Isara graduated from Massey University in 2008 with first class honours in Visual Communication Design. Her major project focused on illustrating the history of Pacific people in New Zealand and the evolution of Pasifika Aotearoa.

Leilani has worked for local and international clients, mainly in the health and education sector, consulting on projects for Learning Media, Unicef and New Zealand Post, predominately aimed at a Māori and  Pasifika audiences.

Half Samoan, half New Zealand European, Leilani was born in Auckland and grew up in Christchurch. She currently lives in beautiful Mapua with her partner Tom and their daughter Olive.

Leilani has worked with Ramp since 2012 and has been a key provider of cultural design consultancy and design outputs for the Active Healthy Strong and New Zealand National Immunisation programmes.