We started working with BetterChange in mid 2012 during the early stages of developing their innovative new brand to help empower organisations to adapt and thrive through changing business environments. A great working partnership from day one has resulted in a brand that has gained immediate traction and positive reaction in the market place, providing a solid platform on which to build this exciting brand in the local and international markets. Our work included brand strategy, naming, identity design, collateral design, web site development and an on-going mind-sharing partnership.
Our approach was to develop a visual approach to the brand that reflected the changing environments in which the brand operates. The elements of type and a variety of supporting graphics were developed to work together in any number of ways, providing a fresh, organic overall brand look and feel that provides a sense of constant change.