Whaikaha – Ministry of Disabled People

Brand development for this new Ministry

After decades of hard mahi and high hopes the new Ministry for Aotearoa New Zealand’s 1.1 million disabled people has been launched – Whaikaha – The Ministry of Disabled People. We feel very privileged to have been invited to develop the interim brand for this long-awaited Ministry.

For an audience with a hugely diverse range of needs, our approach has been to develop a brand expression specifically around those needs. Inclusion and accessibility have played a central role in every aspect of this mahi from the very early explorations that informed our kaupapa, to the kōrero we have shared and the outputs we have created together, with our client partner and stakeholders from the disabled community.

It has been an incredibly powerful and touching journey for our entire team, extending our knowledge base and opening our minds in whole new ways, thanks to the people of our inspiring disabled community. It is the very first step towards shaping Aotearoa New Zealand’s future in partnership with the disabled people and Māori.

Me he aka rātā ka tipu tahi, ka puāwai tahi kia tū kaha i ngā hihi ō Tamanuiterā.
Like the rātā vines growing together and flourishing to stand strong in the warmth of the sun.