With over 25 years in New Zealand’s brand and communication industry, Helen has led as a senior creative in top advertising agencies and founded her own branding agency, Tardis. As Creative Director at Designworks and now Director at Saedi Brand Curators, she specializes in brand strategy for sectors like Food and Beverage, Arts, Tourism, and Fashion.
Helen thrives on crafting authentic brand narratives and experiences, believing in common-sense strategies and strong team culture. Dedicated to enhancing New Zealand brands with quality and cultural integrity, she is passionate about creating outcomes that combine equitable benefit for business, people and the environment.
