Lara has over 20 years’ experience as a copywriter, enhancing Ramp’s team with her creative concepts and deep understanding of brand engagement. From a background in advertising agencies such as Clemenger BBDO and design agencies such as Ocean Design, she now freelances with various clients. Lara thrives in creative thinking and collaboration, delving deep into the essence of brands to establish meaningful connections with audiences. Her expertise extends from crafting brand stories to website content, advertising campaigns and video scripts.