Lara brings her craft of copywriting and concepting to the Ramp team, bringing genuine connection and clever cohesiveness to the brands she works on.
Over 20 years’ experience as a communications copywriter, Lara spent the first half of her career in advertising agencies such as Clemenger BBDO, Sugar and .99, followed by work in design agencies, primarily Ocean Design, and freelancing with agencies, designers and clients directly.
Lara’s strengths are in creative thinking and collaborating. She knows how to get to the heart or essence of an idea or brand, in order to create connection with an audience. Her copywriting skills span from brand stories and website content, through to advertising campaigns and video scripting.