Developing brand name and brand family for gymnastics-based sport.

We worked with the previous Gymnastics NZ to help create brand clarity and hierarchy amongst their range of sports brands that they over-saw. So we suggested an organisation named GymSports. Underneath this entity sat each of the individual sporting codes. The result is a brand family and hierarchy that is now known as being the authority on body motion science and has a clearly defined and strongly expressed sense of unity. It’s a solid brand platform on which each of these sports sit and share a common theme. There is flexibility to add more sports to the family as they develop. Design brings the entire family together with shared graphic elements, but expressed in their own way.