Stroke campaign

An insight-driven campaign building on previous year's campaign to help establish more reach into Māori and Pacific audiences.

The latest campaign for Stroke awareness builds on previous years’ work and is based on strong audience insight. With a high degree of focus on Māori and Pacific Island audiences, this campaign spans broadcast, digital, outdoor and print-based channels. The campaign goes from strength to strength, gaining recognition in a number of places. It’s nice that it’s won the TVNZ Marketing Award for Public Sector campaign, but the greatest recognition of the work (that we’re most proud of) has come from the audiences it is aimed at, helping to save the lives of number of loved ones across New Zealand. An absolutely highlight of the careers of a number of people who have worked hard together to bring this important messaging to life.