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SuperGold

Redeveloping the SuperGold brand for a bold, new digital environment.

We worked with the Ministry of Social Development to redefine and redesign the SuperGold (Seniors’ Gold Card) brand for a bold, new digital environment. Our work included brand visual identity design and creative input into key digital applications including APP and website.

The reinvigorated brand was met well by the market, with brand engagement levels very high immediately following relaunch – our full year-one engagement targets were met within the first two weeks of brand relaunch.