The Global Group

Brand structure, positioning, identity development and implementation.

When Global Career Link reached a point where they were very good at providing a range of services, the core brand offering began to become unclear. They asked us to help.

We worked with them to develop a brand family that segmented each brand by service type, and provided greater clarity to internal and external audiences. Our work involved brand strategy, identity design, collateral design and web sites for each of the brands.